Agents from leading travel companies in India are taking in the best of the Maldives this week, at the invitation of the Maldives Marketing and Public Relation Corporations (MMPRC), which hopes to boost arrivals from India – the leading source market for the Maldives since 2020.
Programmes on the familiarisation trip are designed to position the Maldives as a top-of-the-mind destination, demonstrate how the Maldives has recovered as a destination after the pandemic, and the unique products and experiences on offer for visitors.
These travel trade influencers will stay at Grand Park Kodhipparu, Crossroads Maldives and Hideaway Beach Resort & Spa, and experience Maldivian hospitality, activities and different cuisines.
The trip is expected to raise arrival figures and bookings from India to the Maldives. Some 119,967 tourists from India have set foot on the Maldives so far this year.