Tourism Malaysia is rebuilding international tourism demand by taking Thai Travel Agents Association (TTAA) and Thai media on a familiarisation trip to promote Malaysia as a safe holiday destination.
The 97 participants comprising TTAA members, tour operators and media were invited for a four-day, three-night stay in Kuala Lumpur, Genting Highlands and Melaka from July 18 to 21.
They have so far toured the country’s administrative centre in Putrajaya and attended a dinner hosted by the minister of tourism, arts and culture, Nancy Shukri.
Visits to Resorts World Genting and Sunway Resort; a trip to Melaka, a UNESCO World Heritage City to experience attractions such as Dutch Square, St. Paul’s Church, Jonker Street, A’Famosa and Malaysia’s oldest traditional Cheng Hoon Teng Temple are part of the line-up.
Nancy said: “Thailand is one of Malaysia’s essential short-haul markets. In 2019, we welcomed 1,884,306 arrivals from Thailand, and almost 70 per cent of Thai tourists were repeat travellers. They came to Malaysia for holiday, shopping and to visit friends and relatives.”
She hopes these curated experiences will encourage Malaysia’s travel trade partners to experience the tourism products first-hand, enabling them to promote and sell the destination and its products effectively.
Since the country’s border reopening on April 1, Tourism Malaysia has organised several familiarisation trips for the Singapore and Indonesian markets to promote Malaysia as a preferred travel destination in this region.