Opinion

Even as Susan del Mundo recently retired after 40 years with the Tourism Promotions Board (TPB), the learnings on destination marketing that she accumulated...

As 2018 came to a close and year-end holiday travel hit a global high, I was treated to a non-stop visual feast of travel...

Airbnb was the epitome of sharing economy cool when it first started out, but it has lost its founding aspirations as it increasingly turns...

Tourism is one of the fastest-growing industries in the world, bringing tremendous economic benefits to destinations. But as the world becomes more accessible, tourism...

If Google gets any more powerful than it is now, the sheer amount of data the tech goliath has on users can easily influence the way travellers seek out information and plan their trips.

If 2017 was the year that overtourism was recognised as a major challenge for the global travel and tourism industry, then 2018 is the...

Destinations that are most desperate for the return of tourism but have lost marketing budget or tourism leadership due to their own set of challenges, are finding it hard to make themselves heard in the din of intense destination marketing today.

Singapore travel agencies don’t take branding seriously, don’t see that a name is an asset and has enormous equity.

The latest UNWTO World Tourism Barometer recorded a 182 per cent year-on-year increase in international tourism for the January-March 2022 period, with destinations everywhere...

The purpose of innovation needs clarity and buy-in from all levels and users, so as to avoid fear and suspicion of technology coming in to replace jobs held by humans