Opinion

The purpose of innovation needs clarity and buy-in from all levels and users, so as to avoid fear and suspicion of technology coming in to replace jobs held by humans

Travel and tourism’s road to recovery have given birth to some of the liveliest and most creative case studies in marketing. From leveraging the power...

One of the industry's favourite moans is how brands have lost their value. Then comes the rebirth of Regent Hong Kong, which gives us some break from that despair over brand dilution. May there be more such breaks in the future

These trends bode especially well for operators of expeditions and adventure experiences, which are not restricted to just adrenaline-filled activities but also include soul-stirring immersions into the culture, landscape and habitat of rarely explored destinations.

We have crossed the mid-year mark so swiftly. Time flies especially fast when you are busy attending to pent-up travel needs and catching up...

ChatGPT is great as a starting point for travel and tourism content, which makes it a great customer engagement tool for companies keen to build travel interest and then reel the customer towards conversion

Destinations that are most desperate for the return of tourism but have lost marketing budget or tourism leadership due to their own set of challenges, are finding it hard to make themselves heard in the din of intense destination marketing today.

China announced this week that it would scrap quarantine for foreign arrivals from Jan 8, 2023. It is big news, as China has maintained...

Be a technology player and let guests be – they know what they want, and have ways and devices (pun intended) to be the most authentic version of themselves when on the road

Conversations at trade events for our industry have been gravitating most towards three areas – digitalisation, manpower pains, and sustainability. Naturally, these three topics...