New yardsticks: Goodbye volume; hello quality dispersal and spend

It takes two to tango, so (destination developers and marketers) have been shaping the narrative the right way themselves, through messages that inspire meaningful, immersive and sustainable travel.

Love never ends: We can’t stop the war, but we can...

The travel and tourism industry has shown throughout the pandemic – the one crisis that has spared nobody – that selflessness prevails even when individuals and organisations are struggling for survival themselves

Groundhog Day: Omicron brings back recovery woes

Living with Covid should not be an endless chain of disruption, confusion, complexity and hopelessness, as some of the Omicron measures taken by anxious governments have made people feel.

A challenged recovery: Too many differences in Asia spoil the broth

Asia is one region but every nation is different in many ways, which makes a mutually agreed upon travel restart strategy challenging to achieve.

How will Thailand’s new tourism chapter be written?

Thailand's tourism history makes a dramatic tale of ups and downs. It is strong, having benefited from growth over the past five decades, but...

Appreciating Philippine tourism achievements through the work of TPB’s Susan del...

Even as Susan del Mundo recently retired after 40 years with the Tourism Promotions Board (TPB), the learnings on destination marketing that she accumulated...

Sleepless in Asia: Destination developments keep chugging on

Some of these developments will help to push traveller traffic away from the usual popular haunts – so important in a safe-distanced, post-pandemic world – and into areas that can stand to benefit from some tourist income.

Difficult start for Thailand’s tourism reopening

Thailand has finally put the Phuket Sandbox into play, but hopes and reality seem to continue to be at odds. Two weeks on, Phuket's high...

Hey, who turned on the lights?: Defeating darkness with creativity

Travel and tourism players may be living in one of their darkest times in modern history, but these are also days of bright ideas that could forever change how people travel and appreciate destinations.

Hate matters: Anti-Asian Hate is influencing travel intentions

Unlike the AAPI community who has to face the problem at home, the Asian travelling community has a choice of where they want to holiday. And they will very likely pick somewhere safe and welcoming.

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