It takes two to tango, so (destination developers and marketers) have been shaping the narrative the right way themselves, through messages that inspire meaningful, immersive and sustainable travel.
The travel and tourism industry has shown throughout the pandemic – the one crisis that has spared nobody – that selflessness prevails even when individuals and organisations are struggling for survival themselves
Living with Covid should not be an endless chain of disruption, confusion, complexity and hopelessness, as some of the Omicron measures taken by anxious governments have made people feel.
Asia is one region but every nation is different in many ways, which makes a mutually agreed upon travel restart strategy challenging to achieve.
Thailand's tourism history makes a dramatic tale of ups and downs. It is strong, having benefited from growth over the past five decades, but...
Even as Susan del Mundo recently retired after 40 years with the Tourism Promotions Board (TPB), the learnings on destination marketing that she accumulated...
Some of these developments will help to push traveller traffic away from the usual popular haunts – so important in a safe-distanced, post-pandemic world – and into areas that can stand to benefit from some tourist income.
Travel and tourism players may be living in one of their darkest times in modern history, but these are also days of bright ideas that could forever change how people travel and appreciate destinations.
Unlike the AAPI community who has to face the problem at home, the Asian travelling community has a choice of where they want to holiday. And they will very likely pick somewhere safe and welcoming.