Marriott Bonvoy and Japan Airlines’ (JAL) Mileage Bank programme have expanded their loyalty partnership, introducing reciprocal elite status recognition and new member benefits across flights and hotel stays.
The enhanced collaboration builds on the existing ability for members to convert Marriott Bonvoy points and JAL miles. It marks Marriott Bonvoy’s first comprehensive loyalty partnership with a Japanese airline and JAL’s first with a global hotel group.
Members who enrol in both programmes will be able to receive reciprocal elite benefits, earn higher-tier status more quickly and access additional travel privileges. Marriott Bonvoy members will receive JAL Fly On Points when they link their accounts, with the number awarded based on their Marriott Bonvoy elite status. JAL Mileage Bank members will receive Marriott Bonvoy elite status or accelerated qualification based on their JAL membership tier.
The partnership comes as loyalty programmes continue to influence travel decisions. Marriott Bonvoy’s 2026 Loyalty Trends Report found hotel and airline programmes are the most valued by travellers, with Japanese travellers increasingly seeking to maximise benefits across multiple loyalty schemes.
John Toomey, chief commercial officer, Marriott International, Asia Pacific excluding China, said: “Our enhanced alliance with JAL is an exciting milestone that brings together two iconic travel brands to create more rewarding journeys for our members. Together, we are unlocking new possibilities for travel and setting a new standard for loyalty experiences in Japan.”
Shingo Nishida, executive officer, senior vice president, mileage and lifestyle business division, JAL, added: “By partnering with Marriott Bonvoy, we are extending the benefits of JAL beyond the skies, creating new opportunities for our members to enjoy greater travel experiences and progress more quickly through our membership tiers.”
