Korean Air has partnered with Weverse to expand Skypass mileage redemption options beyond air travel, as airlines broaden loyalty programme use cases.
The agreement allows members to redeem miles for digital services, reflecting a shift towards lifestyle-based rewards and increased member engagement.
Under the partnership, Skypass members can use miles to obtain vouchers that convert into Weverse’s digital currency, Jelly. A nine-Jelly voucher is available for 270 miles, while a 15-Jelly voucher can be redeemed for 450 miles. The lower redemption thresholds are intended to make mileage use more accessible.
Vouchers are available through the “Life/Tour” section of the Korean Air Mileage Mall and can be registered on the Weverse app or website. Once converted, Jelly can be used for digital memberships, direct messaging subscriptions and other platform services.
Weverse, operated by Weverse Company, hosts artist communities, content and live broadcasts, with more than 180 artists and over 12 million monthly active users.
Korean Air shared that the partnership aligns with changing consumption patterns and supports efforts to increase the relevance of its loyalty programme.
The move reflects a wider industry shift to diversify loyalty offerings and drive engagement beyond flights. Korean Air said it aims to expand the everyday use of Skypass miles and improve programme accessibility through such partnerships.
