Agoda has entered into a partnership with the Tourism Promotion Organization for Global Cities (TPO) to work across its network of member cities. The agreement reflects a shared focus on tourism development and visitor experience.
The two organisations will combine TPO’s intercity network with Agoda’s travel data and platform capabilities. A memorandum of understanding (MoU) sets out plans to support cities in moving from short-term promotion to longer-term planning based on data. The approach frames tourism as part of urban resilience, cultural activity and economic participation.
The cooperation centres on three areas: the use of data to guide decisions, training and leadership programmes for tourism professionals, and destination marketing through Agoda’s platform.
Kang Da-eun, secretary general of the TPO, remarked: “This partnership represents a pivotal moment in repositioning tourism from a promotional activity to a core urban policy. Building on Agoda’s global data and platform capabilities, TPO will support its member cities in developing more sophisticated and sustainable tourism strategies.”
Damien Pfirsch, chief commercial officer at Agoda, stated: “Through this collaboration, we aim to leverage our digital travel platform to bolster city-level tourism strategies across global urban destinations… (we) look forward to sharing best practices to help develop the tourism ecosystem across destinations.”
