HBX Group has extended its partnership with Traveloka to expand the distribution of locally contracted hotel content across Asia-Pacific, with more than 40,000 hotels set to be integrated into HBX Group’s supply ecosystem.
The expanded agreement, signed during HBX Group’s MarketHub Asia event in Bali, will see Traveloka contribute a substantial Asia-Pacific portfolio, with a strong focus on Indonesia. The move builds on an existing commercial and connectivity relationship in which HBX Group previously supplied inventory to Traveloka, and now enables two-way content distribution.
HBX Group said the agreement will strengthen its regional coverage, diversify supply beyond international chains and increase access to locally contracted properties in priority Asia-Pacific destinations. During their previous collaboration, the companies reported steady growth in volumes and improved content coverage, supported by directly contracted inventory and enhanced connectivity. The expanded arrangement is intended to improve availability and competitiveness across key markets in the region.
Traveloka will leverage its locally sourced hotel portfolio to broaden HBX Group’s global marketplace reach.
The agreement reflects continued consolidation within the B2B travel distribution sector, as platforms seek to strengthen inventory depth in high-demand regional markets.
Xabi Zabala, chief sourcing and operations officer, HBX Group, said: “This is about strengthening a proven partnership to accelerate mutual growth. By integrating Traveloka’s extensive, locally contracted Asia-Pacific portfolio into HBX Group’s platform, we expand our regional coverage, diversify our supply beyond traditional chains, and bring more competitive, relevant content to our customers globally.”
Tejveer Bedi Singh, VP of Commercial, Traveloka, added: “Our partnership with HBX Group brings travellers closer to the heart of Asia-Pacific. Powered by the robustness of Traveloka’s tech-enabled, digital-first platform, we ensure seamless integration and broader distribution with HBX Group, enabling more discovery, more choice, and more memorable journeys across Asia-Pacific.”
