Visa is extending its experience-led travel programme, Visa Destinations, into Asia-Pacific, with Thailand as the first market and Singapore expected to follow in 2026.
The programme connects cardholders to curated, destination-led experiences shaped by local culture, craft and community. It is designed to support travellers in planning trips around specific interests, with access to selected hospitality, dining, entertainment and transport partners.
Currently available in cities including Paris, London and Dubai, the platform is continuing its global rollout, with additional destinations such as New York, San Francisco, Miami, Mexico City, Toronto, Italy and Singapore expected to be added.
Travel remains a significant spending category across Asia-Pacific, with VisaNet data indicating nearly US$180 billion in travel spend, accounting for more than 17 per cent of total Visa card transactions in the region.
At the same time, travel patterns are shifting, with shorter-haul and intra-regional trips gaining traction amid changing cost and connectivity dynamics.
Destinations that offer strong transport links alongside a diverse mix of experiences are seeing increased demand. Thailand has been selected as the regional starting point for the programme, reflecting its established position as a well-connected travel hub with a wide range of cultural and lifestyle offerings.
The platform provides access to curated experiences across hospitality, dining, wellness, shopping, entertainment and transport, supported by a digital interface for browsing and booking. In Thailand, this includes location-based cultural experiences such as the Songwat Experience in Bangkok, highlighting heritage architecture, local food culture and emerging creative communities.
Additional features include partnerships with local and regional merchants, digital booking functionality and tailored benefits for Visa Infinite and Visa Signature cardholders.
“Across Asia-Pacific, travel is becoming more experiential, with travellers looking to make each trip count,” said T R Ramachandran, head of products and solutions, Visa Asia Pacific. “We’re seeing more travellers spend more time in destinations closer to home, choosing experiences that are deeper and more authentic, reflecting their personal passion points, beliefs, and values. Thailand reflects this shift and is a natural starting point for Visa Destinations in this region.
“Through Visa Destinations, we’re connecting cardholders to experiences shaped by each destination.”
