Malaysia Airlines has teamed up with KidZania Singapore, an interactive children’s edutainment park that combines inspiration, fun and learning through ultra-realistic role-playing experiences, for a three-year-long collaboration as the official airline partner for the educational entertainment hotspot.
The partnership will enable Malaysia Airlines to reach out to the next generation of aviation enthusiasts in a unique and immersive setting, with programmes that will introduce children to various aspects of aviation, such as piloting, cabin crew responsibilities, and ground handling.
Malaysia Airlines hopes to introduce children to various aspects of aviation as KidZania Singapore’s official airline partner
KidZania Singapore, which fully reopens in early 2Q2024, is a part of the global edutainment brand, KidZania, that provides a safe, unique, and interactive environment where children can explore and learn essential life skills through over 100 role-playing activities.
Malaysia Airlines will also extend its loyalty programme, Enrich, to children aged two to 12 years old via Enrich Junior, allowing them to enjoy a myriad of travel benefits and lifestyle privileges.
Commenting on the partnership, founder and executive chairman of Sim Leisure Group, Sim Choo Kheng, said: “This alliance complements our commitment to offering children holistic, engaging and experiential learning sessions. The integration of Malaysia Airlines into our Eduplay city will offer children insights into the aviation world, shaping their understanding of the industry and nurturing their interests.”
“By sharing insights and empowering children to pursue their passions, we are committed to challenging stereotypes within the aviation industry and encouraging exploration of diverse job roles, fostering inclusivity and diversity from an early age,” shared Ahmad Luqman Mohd Azmi, CEO, airlines, Malaysia Aviation Group.
Malaysia Airlines has teamed up with KidZania Singapore, an interactive children’s edutainment park that combines inspiration, fun and learning through ultra-realistic role-playing experiences, for a three-year-long collaboration as the official airline partner for the educational entertainment hotspot.
The partnership will enable Malaysia Airlines to reach out to the next generation of aviation enthusiasts in a unique and immersive setting, with programmes that will introduce children to various aspects of aviation, such as piloting, cabin crew responsibilities, and ground handling.
KidZania Singapore, which fully reopens in early 2Q2024, is a part of the global edutainment brand, KidZania, that provides a safe, unique, and interactive environment where children can explore and learn essential life skills through over 100 role-playing activities.
Malaysia Airlines will also extend its loyalty programme, Enrich, to children aged two to 12 years old via Enrich Junior, allowing them to enjoy a myriad of travel benefits and lifestyle privileges.
Commenting on the partnership, founder and executive chairman of Sim Leisure Group, Sim Choo Kheng, said: “This alliance complements our commitment to offering children holistic, engaging and experiential learning sessions. The integration of Malaysia Airlines into our Eduplay city will offer children insights into the aviation world, shaping their understanding of the industry and nurturing their interests.”
“By sharing insights and empowering children to pursue their passions, we are committed to challenging stereotypes within the aviation industry and encouraging exploration of diverse job roles, fostering inclusivity and diversity from an early age,” shared Ahmad Luqman Mohd Azmi, CEO, airlines, Malaysia Aviation Group.