Seoul Tourism Organization is gearing up for Seoul International Travel Mart (SITM) 2024, slated to be held at Seoul Dragon City from June 17 to 19, 2024.
In 2023, the annual B2B trade show – the largest in South Korea – was a success, where it welcomed 501 buyers and sellers, and 3,027 business meetings were held.
Kim: we are targeting to attract more leisure visitors from Vietnam, Thailand, the Philippines, and China
Yunyeong Kim, STO’s assistant manager, told TTG Asia: “(Other tourism agencies of municipal governments) will also be participating at the show. Our target is to attract around 600 buyers and sellers this year, and organise over 3,300 meetings. Both buyers and sellers are invited to register via our website.”
For SITM 2023, Kim shared that 60 per cent of buyers were from Asia-Pacific, with the other 40 per cent from the rest of the world, but this year’s focus will be more on potential growth markets in Asia-Pacific.
“We are targeting to attract more leisure visitors from Vietnam, Thailand, the Philippines, and China, for 2024; especially China, as visa processes have been eased.”
Seoul Tourism Organization is gearing up for Seoul International Travel Mart (SITM) 2024, slated to be held at Seoul Dragon City from June 17 to 19, 2024.
In 2023, the annual B2B trade show – the largest in South Korea – was a success, where it welcomed 501 buyers and sellers, and 3,027 business meetings were held.
Yunyeong Kim, STO’s assistant manager, told TTG Asia: “(Other tourism agencies of municipal governments) will also be participating at the show. Our target is to attract around 600 buyers and sellers this year, and organise over 3,300 meetings. Both buyers and sellers are invited to register via our website.”
For SITM 2023, Kim shared that 60 per cent of buyers were from Asia-Pacific, with the other 40 per cent from the rest of the world, but this year’s focus will be more on potential growth markets in Asia-Pacific.
“We are targeting to attract more leisure visitors from Vietnam, Thailand, the Philippines, and China, for 2024; especially China, as visa processes have been eased.”