PATA has appointed Soon-Hwa Wong as its ambassador for Greater China for a two-year term.
In this role, Wong will serve as a representative of PATA in the region. He will work towards achieving the goals of PATA, facilitating collaboration among stakeholders in the travel and tourism industry, and enhancing the presence of PATA in Greater China.
As the CEO of AsiaChina, he leverages his extensive network of high-level contacts and deep understanding of the two-way tourism and trade flows between Asia-Pacific and China to provide effective and tailored solutions for clients and partners across various sectors, such as destination management, aviation, car rental, urban mobility, travel agency, and startup.
With over 40 years of experience in travel and tourism, Wong’s various association leadership roles include being the immediate past chair of PATA. He is the current chair of PATA Singapore Chapter, and the honorary chairman of the Tourism Management Institute of Singapore.
