Go City, Weixin Pay ink three-year strategic partnership

Multi-attraction pass provider Go City and Weixin Pay have signed a Memorandum of Understanding (MoU) to enable Chinese tourists to enjoy easy and convenient travel across Go City’s portfolio across 30+ cities.

The partnership seeks to redefine the way Chinese tourists explore Singapore’s destinations, making it affordable, accessible, and memorable. It also includes a joint marketing plan over three years, during which both parties will allocate resources to boost the usage of both the Go City Weixin mini programme and Weixin Pay, the renowned payment function in the all-in-one app Weixin.

From left: Go City’s Neville Doe and Weixin Pay’s Etienne Ng

“Our mini programme is already enhancing the purchase and usage experience for these customers and this partnership takes this incredible proposition to greater heights. Together, we’re set to open up a world of fresh possibilities such as special deals and unique experiences for these travellers across South-east Asia and beyond,” commented Neville Doe, group chief financial officer of Go City.

Weixin Pay’s regional director for South-east Asia, Etienne Ng, added: “This partnership aligns with our aim to provide Chinese users with seamless and secure payment options, enriching their travel experience in Singapore and the rest of the region, and represents a significant step towards achieving that vision for our users.”

The Weixin mini programme was launched in September, and Go City has seen exponential revenue growth from Mainland Chinese customers month-on-month, with this year’s Golden Week’s volume sales grew four times as compared to 2019.

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