Recognising a significant surge in traveller interest in wellness travel and sustainable tourism, Onyx Hospitality Group has developed a new upscale spa brand as well as comprehensive environmental-focused programmes for its portfolio of properties.
Maai Spa, which debuted in August at two properties, Amari Raaya Maldives and Amari Pattaya, is now gearing up for expansion into more locations. Maai Spa caters to the luxury lifestyle segment, offering a wide range of treatments, including Swedish and sports massages, Indian head massages, Chinese reflexology, and a unique jade stone massage designed to improve blood circulation and reduce stress.
Onyx’s CEO Yuthachai Charanachitta told TTG Asia that Maai Spa will be introduced to Amari Bangkok and Amari Phuket by 2025.
The company’s existing spa brand, Breeze Spa, will be phased out over the next three to four years and be replaced by the Maai Spa, in line with Onyx’s strategic shift toward a higher price positioning. Currently, Breeze Spa is offered in seven Amari properties, including Amari Johor Bahru and Amari Koh Samui.
Furthermore, in response to the growing attention on responsible tourism among travellers, Onyx has implemented comprehensive programmes that work to reduce environmental impact, support local communities, and promote eco-conscious practices. The programmes are rolled out across all Onyx properties.
Onyx will sign a Memorandum of Understanding with UNESCO Asia-Pacific in the coming year, which will make the hotel firm UNESCO’s first Cultural Sustainability partner in Asia-Pacific. The goal is to safeguard and promote cultural and natural heritage. Onyx will co-develop and implement projects that support local communities and suppliers.
This initiative joins other sustainability-driven projects undertaken by Onyx. One of them is a partnership with Youth Wildlife Guardian, Environmental and Social Foundation, and World Wildlife Fund in Thailand to launch the Environmental Education Tour, aimed at raising environmental awareness among youths in the country.
The tour runs from June this year to February 2024.