The Overseas Affairs Office of the Ministry of Culture and Tourism of the People’s Republic of China, Department of Culture and Tourism of Guangdong Province, Hong Kong Tourism Board, Macao Government Tourism Office (MGTO), and Air Canada recently came together to bring a delegation of North American travel trade professionals to inspect the Guangdong-Hong Kong-Macao Greater Bay Area.
The fam trip to Macau ran for three days, from September 12 to 14, and concluded with a seminar on September 15, during which participants connected with Macau tourism professionals and both parties explored ways to grow the longhaul visitor market for the destination.
The fam programme featured Coloane, Taipa and several integrated resorts, as well as Macau’s diverse “tourism +” experiences.
Attendees also crossed the new Hong Kong-Zhuhai-Macao Bridge.
The complete experience is expected to inspire the travel trade to design Macau and multi-destination travel products for the North American market, as well as support Macau’s longhaul market development and the transformation of the Greater Bay Area into a world-class destination.
North America is one of Macau’s major longhaul visitor markets and the US currently ranks seventh among Macau’s top 10 visitor markets. MGTO has maintained a destination presence in North America over the past three years.