Malaysian travel management company, Holiday Tours & Travel (HTT), has launched T’roka, a luxury travel brand that aims to redefine the way travellers explore and connect with the world.
The name is Inspired by the Malay word teroka, which means exploration. T’roka will provide personalised service at every step of the journey through its network of exclusive partners, and access to immersive and extraordinary experiences.
Ben Foo, president, HTT, said T’roka is a strategic move for the company to tap into the growing demand for bespoke luxury travel experiences.
He said: “The luxury travel segment is driven by the increase in elite travellers around the world, and we see tremendous opportunity in this market.”
By focusing on a hotel-first approach to travel so as to ensure an exceptional base for exploration, T’roka curates accommodation from its vast network and partnerships. This allows discerning clients to fully immerse themselves in the sights, sounds, and flavours of their chosen destination.
Foo said: “From the places visited to the people met along the way, we believe that travel should be a personal and transformative experience, and our team of expert advisors will work with clients to create flexible itineraries catering to specific interests and preferences.”
As part of its launch, T’roka has also introduced a membership programme that offers a wide range of exclusive benefits and privileges to make the customer journey truly exceptional.