DidaTravel has announced a partnership expansion with Centara Hotels & Resorts (Centara), offering special rates to the former’s B2B buyers for 48 of Centara’s global properties.
DidaTravel’s B2B buyers around the world will continue to gain access to real-time inventory from all of Centara’s brands – 39 properties in Thailand and the other nine in Oman, Qatar, the United Arab Emirates, the Maldives, Sri Lanka, and Vietnam.
The agreement includes closer cooperation on marketing campaigns to help Centara reach more offline travel sellers in China. Not only will Centara benefit from DidaTravel’s business intelligence (BI) reports on ideal sales channels and accurate pricing suggestions, the hotel chain will also significantly expand its global B2B reach by accessing 23,000 B2B buyers, including travel agencies, tour operators, airlines and TMCs.
Rikin Wu, DidaTravel founder & CEO, shared: “Through these special discount rates we will now be able to deliver Centara Hotels & Resorts even more incremental bookings from the international travellers that are now starting to venture abroad again. A big part of the value we add at DidaTravel though also comes in the form of data and insights based on our BI services and we’re really excited that Centara Hotels & Resorts will be using these too.”
Tabatha Ramsay, executive vice president – corporate commercial of Centara Hotels & Resorts, said the company’s partnership with DidaTravel since 2019 has been beneficial.
“(We) recognise its significant ability to put heads on beds in Thailand (and other destinations) that might not otherwise have come,” Ramsay added.
This deal forms part of DidaTravel’s recently announced plan to increase the number of directly contracted hotels by the end of 2022 to reach 74,000, with over 30 hotel chains already in pipeline.