Group extends destination promotion efforts for Penang Group and Penang Global Tourism have signed a memorandum of understanding that extends their existing partnership to a global level.

Over the next three years, Group’s platforms – including and Ctrip – will promote Penang to travellers from global markets including China, Singapore, South Korea, Japan and Australia.

The partnership will see Penang being promoted to travellers from global markets on Group’s platforms

Bo Sun, chief marketing officer, Group, said: “ Group and Penang Global Tourism remain committed to developing a diverse range of products and expanding the market for Penang. With new travel consumption behaviours and trends that have emerged after the pandemic, we hope to leverage our strengthened collaboration to guide the destination’s tourism industry towards a rapid recovery, as well as achieve sustainable growth through innovation.”

“As we forge this historic bond with Group, the first global partnership after pandemic and first in Malaysia, spanning up to 10 markets, we fortify our commitment to embracing the world with open arms,” added Chow Kon Yeow, caretaker Penang Chief Minister.

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