Saudi Tourism Authority (STA) and Trip.com Group have partnered to drive greater inbound tourists to Saudi Arabia as part of its Vision 2030 programme, with the aim of drawing over 350 thousand additional tourists to Saudi over the course of the agreement.
This collaboration will encompass all brands under Trip.com Group’s umbrella, including Trip.com, Ctrip, Qunar, Skyscanner, Travix, and Make My Trip, to showcase Saudi’s tourist offerings to a worldwide audience through the utilisation of Trip.com Group’s expertise across tech, content creation, and AI development.
The collaboration aims to drive more tourists to Saudi Arabia
In addition, STA and Trip.com Group will collaborate to further develop AI travel products and payment solutions, which will assist travellers in building itineraries, booking flights, and making seamless payments.
Fahd Hamidaddin, CEO and board member, STA, said: “Our partnership with Trip.com Group, our largest strategic partnership to date, further demonstrates our commitment to building successful collaborations with global partners to unlock shared value and go beyond traditional marketing. Together, we are leveraging the latest technologies and innovations to boost tourism across Saudi and shape its future.”
“Our team is thrilled to strengthen cooperation with the Saudi Tourism Authority, deepening collaboration across products, technology, and marketing to promote the captivating destinations of Saudi Arabia. We have previously collaborated on a cross-platform campaign, which doubled product sales targets compared to the same period last year,” shared Schubert Lou, COO of Trip.com.
Saudi Tourism Authority (STA) and Trip.com Group have partnered to drive greater inbound tourists to Saudi Arabia as part of its Vision 2030 programme, with the aim of drawing over 350 thousand additional tourists to Saudi over the course of the agreement.
This collaboration will encompass all brands under Trip.com Group’s umbrella, including Trip.com, Ctrip, Qunar, Skyscanner, Travix, and Make My Trip, to showcase Saudi’s tourist offerings to a worldwide audience through the utilisation of Trip.com Group’s expertise across tech, content creation, and AI development.
In addition, STA and Trip.com Group will collaborate to further develop AI travel products and payment solutions, which will assist travellers in building itineraries, booking flights, and making seamless payments.
Fahd Hamidaddin, CEO and board member, STA, said: “Our partnership with Trip.com Group, our largest strategic partnership to date, further demonstrates our commitment to building successful collaborations with global partners to unlock shared value and go beyond traditional marketing. Together, we are leveraging the latest technologies and innovations to boost tourism across Saudi and shape its future.”
“Our team is thrilled to strengthen cooperation with the Saudi Tourism Authority, deepening collaboration across products, technology, and marketing to promote the captivating destinations of Saudi Arabia. We have previously collaborated on a cross-platform campaign, which doubled product sales targets compared to the same period last year,” shared Schubert Lou, COO of Trip.com.