The Tourism Authority of Thailand (TAT) recently joined forces with Trip.com Group to host the livestream Super World Tour BOSS LIVE under the Thailand – A Must for Chinese campaign at Rosewood Bangkok Hotel on January 31, which saw an achievement of over 100 million baht (US$2.79 million) in a day.
This livestream announced Thailand travel deals – airline discounts, accommodation promotions, or travel packages – aiming at shaping Thailand into a leading destination, presenting majestic islands, cultures, and delectable eats.
It was run by Trip.com Group’s vice president Sun Tianxu, who considered the platform an effective marketing tool for Chinese tourists. The group views Thailand as a major destination with Bangkok being South-east Asia’s most popular destination for Chinese tourists in 2023. Phuket and Chiang Mai also secured ranks among the top 10 with bookings increased by 174 per cent in the same year (compared to those of the previous year). These three cities are expected to be key destinations throughout 2024.
The next livestream session will be held in Phuket on February 28.
Srettha Thavisin, Thailand’s prime minister, stated that the earlier agreement between both countries will help promote tourism, investment, trade, and strengthen relationships.
Sudawan Wangsuphakijkosol, minister of tourism and sports, added that Thailand is primed to promote activities throughout the country to exchange Thai and Chinese cultures, in the hopes of attracting huge Chinese and international tourist traffic to Thailand. Some examples include the Chinese New Year festivities this month, and the World Water Festival in April.
TAT had also signed a Letter of Intent (LOI) on Cooperation in Tourism with eight leading partners in China while also collaborating with China’s airlines to improve air connectivity between both countries.