Trip.com Group has introduced a series of enhanced services aimed at empowering travellers through AI-led capabilities and knowledge.
To ensure a seamless and hassle-free booking experience for its users, the group has launched a series of AI-enhanced curated lists, which include Trip.Trends, Trip.Best, and Trip.Deals.
Trip.Best enables global travellers to select the best experiences a destination has to offer, including flights, hotels, and attractions, as well as lifestyle choices such as restaurants, nightlife, bars, and shows. This list is curated by examining various travel products on Trip.com and scoring them based on an algorithm, with only the top one per cent of products featured.
Trip.Deals is designed for budget-conscious users who are looking for the best deals on flights, accommodation, and travel destinations. The list is curated based on various factors, such as historical and projected price changes, as well as current travel expenses.
Trip.Trends tracks the most popular travel topics and events in different markets, based on user searches across various platforms including Trip.com, mainstream online search engines, and social media. This feature provides users with up-to-date information on the most exciting and current activities and events worldwide and in their local areas.
Speaking at Trip.com Group’s AI-driven strategy press conference, James Liang, co-founder and executive chairman of the board, Trip.com Group, said: “Tourism will continue to be an important industry in a smart society, as it satisfies people’s innate desire to travel and explore. Artificial intelligence cannot replace this experience but can help to advance it.”
