Ennismore has inked a new collaboration with Agung Sedayu Realestat Indonesia (ASRI) to introduce the 25hours Hotel brand to Jakarta, marking the entry of the brand into South-east Asia.
Located at an integrated mixed-use development of District 8 at the city’s Sudirman CBD, the 25hours Hotel, The Oddbird Jakarta, is targeted to open by the end of this year.
The 345-key hotel and serviced residences will feature facilities such as COPA restaurant serving south American cuisine, and the Monkey Bar – known from the 25hours Hotels in Berlin and Dubai.
Additional facilities include a ballroom, themed meeting spaces, wellness facilities with an outdoor infinity pool, and a strategic partnership with MINI for enhanced electric mobility options.
Ennismore now operates 15 hotels in 12 cities in seven countries in Europe and Dubai and after an organic growth, 25hours Hotel’s founder Christoph Hoffman stated that they have a strong commitment to expand to South-east Asia with plans for Bangkok and Singapore.
He said: “My target is that in the next ten years, we will have between eight and 10 hotels in South-east Asia – but at the moment, our focus is on Jakarta.”
For ASRI, this is the second time the company brought in new international hotel brand to Indonesia after the Langham Jakarta, which opened in 2021.
ASRI’s CEO Alexander Halim Kusuma shared: “The philosophy of 25hours Hotel fits perfectly with District 8’s location profile – like other 25hours Hotel which are filled with eccentric designs, the concept of 25hour Hotel The Oddbird Jakarta will be out of the box, for example, there will be bird cages in the middle of a mini urban jungle and a number of works by local artists.
“I believe 25hours Hotel The Oddbird Jakarta will be well-curated lifestyle destinations with holistic experiences to enhance quality of life.”
