Accor, Ennismore expand across Vietnam with three new hotels

Accor and Ennismore have signed three hotels with TNG Holdings Vietnam Group. Accor will introduce Swissôtel Hai Phong Riverfront and Grand Mercure Phu Yen Boulevard Centre, while Ennismore’s Hyde Danang Centre will be its first property in Vietnam.

Accor currently operates 40 hotels in Vietnam, with 50 projects in the pipeline. The opening of Swissôtel Hai Phong Riverfront will see the debut of the brand in Vietnam, and the hotel will offer a range of revitalising concepts centred around craftsmanship, sustainability and vitality.

Swissôtel Hai Phong Riverfront will see the debut of the Swissôtel brand in Vietnam

Grand Mercure Phu Yen Boulevard Centre will be situated in the South Central Province of Vietnam, joining the over 50 Grand Mercure Hotels and Resorts since the brand’s debut in the Asia-Pacific region almost 20 years ago.

Ennismore and Accor entered into a joint venture in 2021, bringing together a collective of global lifestyle brands, including Hyde. Hyde Danang Centre will boast an iconic presence in the Danang skyline for visitors entering the city from the Dragon Bridge.

Garth Simmons, CEO, Accor South-east Asia, Japan and South Korea, said: “We are delighted to announce the signing with TNG to introduce three new hotels in Vietnam. This milestone aligns perfectly with our strategy to develop lifestyle hotels in emerging destinations.”

Phil Zrihen, COO of Hyde, Ennismore, added: “(Hyde Danang Centre) will become a destination for both global travellers and discerning locals. It is an incredible next step for the evolution of this legendary entertainment and nightlife brand that was born on the Sunset Strip in Los Angeles in 2005.”

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