Sabre Corporation has acquired hospitality e-commerce provider Techsembly to expand and accelerate its hospitality retailing solutions.
Based in the UK with offices in Singapore and Hong Kong, Techsembly offers a fully automated e-commerce solution enabling global hotels to manage multiple online property stores, products, and logistics on one centralised platform, as well as selling and fulfilling of gift cards.
Sabre Hospitality’s SynXis Retail Studio enables hoteliers to retail an unlimited number of products and services with room reservations, resulting in more opportunities to create additional revenue streams beyond the room, differentiate their brand further and increase guest satisfaction.
By combining and integrating Techsembly’s e-commerce marketplace and gift card capabilities with SynXis Retail Studio, Sabre will create a single destination that offers an unlimited number of product types at all stages of the guest journey – replacing the need for hoteliers to manage multiple sites and providing a seamless guest experience while accelerating revenue.
Scott Wilson, president of Sabre Hospitality, said: “Not only will this acquisition accelerate our product roadmap via Techsembly’s marketplace and gift card capabilities, but it also enables us to come together and offer the most robust and effective suite of integrated retailing solutions designed to meet the retailing needs of today’s modern hoteliers.”
“Joining Sabre will allow us to expand and offer game-changing technology and increase our reach to more customers around the world,” added Amy Read, co-founder and CEO of Techsembly. “We look forward to bringing our knowledgeable team and deep understanding of global e-commerce technology, luxury brands, the digital customer experience as well as pricing and payments to Sabre Hospitality.”
As part of the transaction, Sabre will welcome Techsembly’s e-commerce experts and developers to the company.
