Sabre, Capillary to upgrade customer loyalty programmes

Sabre Corporation and Capillary Technologies, a loyalty management and customer data platform provider that delivers AI-based, cloud-native SaaS programmes and solutions, have signed an agreement to help airlines and hoteliers offer travellers an enhanced travel experience.

The Sabre and Capillary agreement will provide valuable insights into customer loyalty data through real-time analytics; new opportunities for end-to-end loyalty management and incremental revenue opportunities for airlines and hoteliers; and enhanced customer experiences across the entire traveller journey.

The Sabre and Capillary agreement will help create an enhanced travel experience for travellers 

Capillary Technologies brings a global understanding and focus to loyalty management and has offices around the world, including presence across the US, India, the Middle East and Asia.

Using AI to interpret comprehensive data sets, Capillary Technologies provides meaningful, real-time insights into customer preferences, providing recommendations to empower airlines and hoteliers to step-up their relationships with travellers, while enhancing revenue-creation opportunities, through truly personalised interactions across all traveller touch points.

By incorporating the Capillary Loyalty Management solution into the Sabre platforms for airlines and hoteliers, Sabre Hospitality customers will be able to access applications like Central Reservations, Property Hub, Voice Agent, and Booking Engine.

For airlines, Capillary’s loyalty management solution can be integrated with SabreSonic, Customer Insights, Payment, and Dynamic Rewards products.

Joe Doran, senior vice president, Capillary Technologies, said: “It is essential that loyalty management solutions are at the forefront of this travel evolution to enable airlines and hotels to attract, retain, and delight their travellers through real-time advanced analytics and recommendations.”

“Our joint loyalty management solution will enable airlines to stay connected with their flyers, understand their preferences, reward their loyalty and improve customer engagement through AI-driven recommendations that create incremental value for our customers and their frequent travellers,” added Corrie DeCamp, senior vice president, product management, Sabre.

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