There is a huge opportunity for tourism to help rural areas by improving the well-being of residents, maintaining population, creating jobs, and even reviving local agricultural businesses and traditions, opines Sandra Carvao, chief of tourism market intelligence and competitiveness at United Nations World Tourism Organization (UNWTO).
In this episode, Carvao recalls the formation of the Best Tourism Villages by UNWTO initiative, details why supporting rural development is so important, what is being done to ensure successful tourism villages do not lose themselves to commercialisation, and more.
