A new accommodation concept combining farm experiences with farm-to-table dining has opened on Awaji, the largest island in Japan’s Seto Inland Sea.
Farming Resort San San Villa comprises 11 villas, each with a different design and surrounded by small agricultural plots. The property sits next to Farmhouse Restaurant Haru San San, which serves breakfast and dinner using produce grown on its farm.
Both projects were developed by Pasona Group, which has been investing in regional revitalisation initiatives on Awaji Island since 2008.
Designed by architects from Japan and overseas, the villas are constructed using natural materials including wood, earth and straw. Guests can participate in seasonal farming activities ranging from sowing and cultivation to harvesting, with guidance from staff. Harvested produce can also be used to prepare items such as salads and herbal teas.
According to Pasona, the resort combines accommodation with hands-on agricultural experiences and opportunities to learn about sustainable food production.
The company expects the property to attract 15,000 visitors by the end of fiscal 2028.
Rates start from 44,770 yen (US$279) per person for a one-night stay that includes breakfast and a farming experience. Additional activities include dinner packages and horse-riding tours.
The villas accommodate between three and five guests, while the entire property is available for private buyouts.
The opening follows other recent investments by Pasona on Awaji Island, including the launch of Natural Circulation Winery in spring 2025. The winery offers tours and tastings featuring wines produced using organic farming methods.
