The Lux Collective has unveiled four innovative projects launching in 2024 for its luxury flagship brand Lux* in destinations such as the Middle East, Vietnam and southern France.
In the Middle East, Lux* Al Jabal is a 45-key hillside retreat sitting atop the beaches of Khorfakkan and Luluya, overseeing the expansive Gulf of Oman. Located on 18.7 hectares of land, the resort will offer curated menus with high-quality local ingredients and the brand’s signature Keen On Green wholesome vegan cuisine.
It will feature one- to three- bedroom suites and even a royal suite with a private pool and butler service. Guests will have exclusive private beach access, dining options, spa and wellness treatments, children’s activities, and experiences to connect with the local culture and community.
Lux* Al Bridi will overlook 1,690 hectares of conservation in the Sharjah safari project in the city of Al Dhaid, the largest safari in the world outside Africa. It will comprise 35 tented safari-style private retreats, spa and conservation-focused discovery centre. There is even the city’s first petting zoo, Al Dhaid Farm.
Over in South-east Asia, a one-of-a-kind overwater retreat awaits with Luxnam* Phu Quoc in Vietnam. The 126-villa-only resort will perch above the waters and coral reefs of Kien Giang Biosphere Reserve with the brand’s sustainability DNA incorporated throughout the dragon-shaped resort.
With a choice of 109 overwater villas, 13 beach pool villas, two penthouses and two beachfront pool mansions, Luxnam* Phu Quoc will offer facilities such as restaurants, spa, fitness centre, four swimming pools and a children’s playground.
The Lux Collective will also turn its head to Europe with the opening of Lux* Marseillan, France in 2024.
“(Lux*) redefine(s) the modern style of luxury and (is) excited to expand our global footprints into new awe-inspiring destinations set in secluded nature. We will continue to create extraordinary experiences for our guests through elevated shining service, beautifully designed spaces, and aspiring escapes,” said Paul Jones, CEO, The Lux Collective.