Marriott International is expanding its select service portfolio in Greater China with the expected addition of 30 hotels in the segment by the end of 2023.
Its portfolio currently includes the following brands spanning across 67 cities in Greater China: Moxy Hotels, Fairfield by Marriott, Courtyard by Marriott, Four Points by Sheraton, AC Hotels by Marriott, Aloft Hotels, and Element Hotels.
The expansion of the select service portfolio in the region will elevate consumers’ travel choices in China’s second- and third-tier cities, such as Foshan and Changchun, while expanding its presence in first-tier cities like Shanghai.
Gavin Yu, chief development officer, Greater China, Marriott International said: “With a well-defined ‘Brand + Destination’ development strategy, we see great growth potential in providing approachable and moderately-priced choices across emerging destinations.”
He added that Marriott International will continue to work with owners and franchisees to enhance the select-service brands portfolio through new-builds and conversions.
The company is also enhancing its strategic positioning in Greater China through dual-brand projects and its franchise-plus model – the former will accommodate travellers’ growing desires for flexible accommodation by offering consumers more choices, and saw the signing of six dual-brand hotel projects representing 14 hotels this year; while the latter helps to streamline hotel openings and initial stage operations, as well as uphold brand quality.
Upcoming anticipated openings across Greater China include AC Hotels by Marriott in Suzhou; Moxy Hotels in Chongqing and Ningbo; Fairfield by Marriott in Kunshan and Zhuji; Courtyard by Marriott in Chongli and Jiuzhaigou; Aloft Hotels in Beijing and Yantai; and Element Hotels in Guangzhou Baiyun.
In addition, Four Points by Sheraton will accelerate its growth in Greater China with over five planned openings in 2023.