Klook is seeing over 300 per cent quarter-on-quarter growth in Asia-Pacific as it crosses its eighth year of operations.
Travel interest remains high with Klook seeing more than 140 per cent year-over-year increase in searches on the platform. The company quadrupled its bookable services, and destinations such as Singapore, Korea, Australia and Malaysia are also seeing strong recovery, with Klook exceeding its pre-Covid cross-border revenue by 40 per cent for its best performing markets.
Klook reports incredible surge in interest since Japan, Hong Kong, and Taiwan reopened their doors to tourists. There is a tenfold increase in searches for Japan, with Taiwan, Hong Kong, and Singapore travellers driving this demand.
In addition, collaborations with tourism boards on multi-faceted partnerships help to rebuild travel confidence and accelerate tourism recovery. This includes creating engaging content to rekindle wanderlust, co-curating and co-developing new and unique experiences to cater to changing consumer behaviours, and creative regional marketing campaigns to encourage and capture consumers’ desires to travel again.
Recent partnerships comprise Singapore Tourism Board, the Tourism Authority of Thailand, the Korea Tourism Organization, and Tourism Australia.
Eric Gnock Fah, co-founder & chief operating officer, Klook, said: “After more than two years of the pandemic, many travellers are excited to travel again. That is why we are doubling down on bringing the best experiences and marquee events to the platform such as Avatar: The Experience in Singapore to inspire and ignite wanderlust. The future of travel looks promising as we seize this opportunity to empower the next generation of travellers and bookable experiences.”
In order to cater to evolving consumer habits and make the process of discovering and booking experiences more seamless, Klook will introduce several platform upgrades. One is the re-engineering of the destination discovery feed powered by user-generated content from Klook’s repository of over seven million verified user reviews, allowing customers to see local recommendations from others on the best of what a destination has to offer.
Klook will also introduce a new Trips feature, which allows users to automatically generate personalised trip itineraries that they can share with friends and family.
In celebration of its eighth anniversary, Klook is partnering with its merchants on a variety of deals and promotions for consumers. In addition, the Klook Travel Fest is back with an extended week of deals and offline events across South-east Asia.