The organisers of Arabian Travel Market (ATM), RX, have moved swiftly to reassure global stakeholders and exhibitors following the rescheduling of its 2026 edition. The priority has been on actively monitoring the situation and remaining in close and ongoing dialogue with key stakeholders, including Dubai World Trade Centre and Dubai Department of Economy and Tourism.
“We fully recognise that the rescheduling may pose challenges for our valued exhibitors and partners, necessitating careful adjustments to existing plans. Our team maintains ongoing communication with all exhibitors to ensure they are supported, informed and confident about the steps ahead. Above all, our aim is to make sure every participant feels supported and well-positioned to make the most of ATM 2026,” Danielle Curtis, exhibition director ME at ATM, told TTG Asia.
The decision to reschedule the event was made in consultation with key stakeholders, with organisers weighing multiple factors including venue availability and the need to minimise disruption. Curtis stressed that ensuring business continuity and long-term value for exhibitors and buyers remained central to the decision-making process.
“As always, our priority is to offer a trusted, high-impact platform where the global travel community can unite to connect and collaborate. To support this objective, we are actively reviewing and refining our marketing campaign to ensure alignment with Dubai’s broader tourism strategy and to further strengthen our reach across all key source markets to drive high-quality attendance,” said Curtis.
Earlier, RX had confirmed that the 2026 edition of ATM, originally scheduled to take place from May 4-7, 2026, at Dubai World Trade Centre, will now take place from August 17-20, 2026, with the venue remaining unchanged.
ATM 2026 will continue to be held under the theme Travel 2040: Driving New Frontiers Through Innovation and Technology. However, there will be more focus on resilience and recovery to help address the challenges being faced by the industry in this region.
“In terms of contingency planning, we are monitoring the situation closely and maintaining regular communication with stakeholders, including venue partners and local authorities, to ensure we can adapt swiftly if necessary,” concluded Curtis.
