SiteMinder will acquire hotel guest engagement suite GuestJoy, a cloud-based app that allows hoteliers to automate personalised, direct, contactless guest communications before, during and after their stay.
A partner since 2017, the app is already a part of the SiteMinder ecosystem and will be fully integrated into the SiteMinder hotel commerce platform following the completion of the acquisition this year.
The acquisition follows the launch of SiteMinder’s all-in-one hotel commerce platform in April, which unifies its channel management, distribution and booking engine products with real-time market insights, automated payments, website-building capabilities and more than 1,500 partner integrations for accommodation providers to grow their businesses online.
GuestJoy will further expand SiteMinder’s robust hotel commerce offering, allowing hoteliers to automate and digitise their guest communication, drive upsell revenues, and strengthen direct guest acquisition.
Sankar Narayan, CEO and managing director, SiteMinder, said: “GuestJoy is highly regarded within the hotel tech industry for its simple user experience, seamless guest communication functionalities and integration capabilities, which are essential for the modern hotelier to deliver a winning and profitable guest experience, while also optimising their booking and ancillary revenues.
“GuestJoy’s capability to automate and personalise guest communications will allow SiteMinder to offer a fully integrated user experience for our hoteliers, as we continue to deliver on our hotel commerce platform vision.”
