Strong summer for Thailand hotels: SiteMinder

Hotels in Thailand are seeing the highest volume of bookings since February 2020, noted SiteMinder, with properties in Koh Samui leading in performance.

Data shows hotels are receiving 85 per cent of bookings recorded in June of 2019, confirming the stability of the domestic market and the return of international guests.

Koh Samui has the highest booking increase, receiving over 125 per cent of 2019 volumes

Koh Samui leads with the highest booking improvement. It received over 125 per cent of 2019 volumes, more than double the booking numbers seen in early-March this year.

Phuket follows next with 90 per cent of 2019 volume in the same period. In third place is Hua Hin, with 86 per cent of 2019 volume.

In June 2022, over 60 per cent of all bookings originated from international travellers, a 12 per cent improvement over April. However, this is still lower than the 69 per cent recorded in January 2019.

Almost 70 per cent of all hotel reservations made in the last two weeks of May were for stays in June and July.

Bradley Haines, SiteMinder’s market vice president, Asia-Pacific said: “According to our data, Thailand is slowly returning to becoming a top destination for international travellers. We are also witnessing more local hoteliers turning to technology ensuring they are marketing and selling their properties in a holistic fashion.”

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