PATA will kick off its two-day Destination Marketing Forum (PDMF) 2022 in Songkhla, Thailand on August 3, marking its first in-person meeting since the Covid-19 outbreak.
PDMF 2022 will see a gathering of industry experts from both the public and private sectors to explore the challenges and issues of destination marketing and management.
Bearing the theme, Building Back Sustainably through Cultural Heritage and Community-based Tourism, the event is jointly hosted by the Thailand Convention & Exhibition Bureau, the Tourism Authority of Thailand, the Songkhla Convention and Exhibition Bureau, the Designated Areas for Sustainable Tourism Administration, and the Prince of Songkhla University with the support of Songkhla City.
PATA CEO Liz Ortiguera said: “PATA has a rich history in the development of emerging new destinations which is ever more relevant today. At PDMF we will share insights and best practices for destination marketing and management, particularly since consumer interests, travel behaviour and the landscape has shifted. We bring together a diverse line-up of industry experts to discuss the opportunities in developing a responsible and sustainable industry as we look towards recovery. We look forward to hosting our industry colleagues and supporting their recovery journeys.”
Attendees will get to experience Songkhla on one of three different routes, and hear from top-level thought leaders such as MMGY Global’s Al Merschen; Masterchef Asia/ Singapore host and judge, cook and author Audra Morrice; Songkhla governor Jetsada Chitrat; Japan MICE Association’s Naomi Mano; and UNESCO Bangkok’s Montakarn Suvanatap Kittipaisalsilp.