Moxy channels its Play On spirit with new AR experience

Moxy Hotels has launched the Moxy Universe, Play Beyond augmented reality experience in Asia-Pacific, bringing its Play On experiences from the hotel to the virtual world through the Moxy Universe.

Guests are invited to explore the Moxy Universe with their own avatar in 12 Moxy hotels across Asia-Pacific from July 12 through December 31 this year.

Guests can explore the Moxy Universe with their avatar in 12 Moxy hotels across Asia-Pacific

“Moxy has always challenged the status quo by inviting guests to live in the moment. With the campaign, we are bringing Moxy’s ‘Play On’ spirit to another dimension through fun, immersive experiences while creating greater connections with our guests,” said Jennie Toh, vice president, brand marketing and brand management Asia-Pacific, Marriott International.

Before arriving in-person to each hotel, guests can access the Moxy Universe via mobile devices to customise their own avatar with a selection of hairstyles, outfits and accessories. Upon checking in at the hotel’s signature Bar Moxy and scanning a designated QR marker, guests will instantly enter the Moxy Universe to unlock a minimum of five challenges throughout the hotel’s guestroom and public spaces to win prizes.

Visitors can fully immerse into the world of Moxy at the hotel and unlock challenges in the Moxy Universe as a guest or avatar simultaneously. Bar Moxy doubles up as the hotel’s front desk and offers guests a Got Moxy cocktail upon check-in, where upon receiving their room keys, they can scan the QR marker at the bar to view holographic projections and take photos with life-sized avatars.

All-day snacks and beverages can be accessed at Moxy’s 24/7 Grab & Go, where guests can unlock another photo challenge, or head to the fitness centre and work out with their avatar.

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