Philippines revs up motorcycle tourism efforts

The Philippine Tourism Promotions Board (TPB) recently partnered with the Harley Owners Group (HOG) for the PH Ride with Purpose campaign held in Mauban, Quezon on June 25, 2022.

In addition to promoting tourism, the campaign helped to raise funds for the tree planting and eco-park development project in Pangasinan.

The first-ever PH Ride with Purpose event saw more than 2,000 motorcycle riders and enthusiasts gather to rally for responsible riding while promoting Quezon as a tourist destination

Earlier in November 2021, the TPB and the Department of Tourism (DoT) launched a Philippine Motorcycle Tourism (PMT) programme to stimulate domestic tourism and capitalise on the country’s scenic views.

The very first PH Ride with Purpose event by HOG Manila Chapter saw more than 2,000 motorcycle riders and enthusiasts gather to rally for responsible riding, and promote Quezon province as an adventure and culinary tourism destination.

The event showcased activities such as skills demonstration, test rides, safety riding skills training, tasting of local delicacies, and local tourism promotion, among others.

TPB’s chief operating officer, Maria Anthonette Velasco-Allones, said: “The success of the PMT programme exemplifies the demand for exploring the country on two wheels and presenting an alternative way of travelling to entice the public to discover more of the Philippines’ interesting culture, sites, cuisines and other tourism products.”

The TPB has also successfully organised ride events in Calabarzon, Central Luzon and Bicol Regions in close coordination with regional offices. Both government agencies are also working together to develop motorcycle circuits around the country that will be marketed as a new tourism product.

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