IHG, SHG beef up partnership for portfolio expansion in Vietnam

IHG Hotels & Resorts (IHG) has deepened its decade-long relationship with Sun Hospitality Group (SHG), a member of Sun Group, to develop four hotels across two destinations in Vietnam, which will result in 2,709 rooms to meet the rising demand from domestic and international guests.

IHG’s Crowne Plaza, Holiday Inn Resort and voco brands will take centrestage in the expansion of Ba Na Hills – Vietnam’s leading highlands entertainment complex – while the Holiday Inn Resort brand will debut in Quang Ninh Province, within Yoko Park – the first large-scale hot spring resort in the country.

IHG Hotels & Resorts and Sun Hospitality Group signed off on a strategic alliance

A MoU has also been signed by both to bring Vignette Collection onsen-wellness resorts and products across Vietnam, in collaboration with world-renowned spa and wellness consultant, Raison d’Etre.

The 178-villa Sun Onsen Village, Vignette Collection and 194-villa Quang Hanh Onsen Village, Vignette Collection, located adjacent to the popular Yoko Onsen, are the first two projects under cooperation.

The alliance announcement coincides with two major milestones – the 15th anniversary of Sun Group and the 10th anniversary of InterContinental Danang Sun Peninsula Resort.

As part of the agreement, IHG and SHG intend to work together on learning and development, quality assurance, joint creation of new lines of products and services, as well as corporate social responsibility efforts in Vietnam.

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