Air New Zealand ups flight frequency, launches new campaign

Air New Zealand launched a new campaign film to promote border reopening
Air New Zealand’s campaign film conveys the excitement of travel

In anticipation of growing travel demand stemming from the removal of pre-departure Covid-19 testing requirements and the full resumption of international travel to New Zealand on 31 July, Air New Zealand will step up frequency of its direct Singapore-Auckland route from thrice weekly to daily, starting 4 July.

It has also launched a new two-minute campaign film, That indescribable feeling, which follows the story of a young couple preparing to fly to New Zealand after the border reopens. It captures the universal relief after the travel drought, and the new world of known unknowns that come with borders reopening.

As part of the campaign, content creators are also brought on board to share their unique take on the campaign tagline through a video reel and contest giveaway.

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