Thailand-based ground operator and travel specialist Tripseed has announced a range of new services to provide local and online representation for operators wishing to tap into the US$14.9 billion Thai outbound travel market.
Tripseed’s new market representation services will include the localisation of sales and marketing to appeal to Thai audiences, consultation on market penetration and product development to align travel packages with market demand, and on-the-ground representation at travel fairs and exhibitions around the country.
The company has already been operating domestic and outbound trips over the past six months for Thai travellers to Australia and the US, with Western Europe and the UK as the most popular longhaul destinations.
It has been building strong partnerships over the past year as the leading ground operator of choice for travel agents and tour operators that are sending travellers to Thailand. As the market gradually recovers, Tripseed seeks to align its domestic success with inbound travel services for its international partners.
According to the UNWTO, European Travel Commission, and Thailand’s Ministry of Tourism & Sports, the Thailand outbound tourism market was one of the fastest growing in the region prior to the pandemic. In 2019, the outbound tourism expenditure of Thai travellers reached a record peak just shy of US$15 billion, surpassing its close competitors Malaysia and Indonesia, and placing the country behind only China and Singapore in regional outbound expenditure.
Confident that the strong resurgence in demand for outbound travel makes the perfect opportunity for international agents and operators to consider tapping into new markets and diversifying their businesses, Tripseed’s co-founder Narissara Wongmahawan said: “At Tripseed, we’ve always been centred around a single goal – to grow our partners’ businesses. The launch of our market representation services is just the natural progression of how we continue to achieve this.”
Tripseed’s initial focus will be on extending its partnerships with operators and agents in key longhaul outbound markets, which are already collaborating with Tripseed as their ground operator in Thailand.
“This aligns with the demand we have received from within our domestic Thai market, to provide outbound travel services to the UK, Europe, the US and Australia,” added Narissara.
“Following this, we’ll also be expanding the offering of these services out to suppliers and partners in popular short-haul destinations for the Thai market including hotels and operators in Japan, South Korea and China.”