Tourism Malaysia ran its first post-lockdown sales mission last week to two major cities in Thailand, Songkhla and Bangkok to instil confidence among Thais to visit Malaysia again, and to provide a platform for the trade community to rebuild business.
Minister of tourism, arts & culture, Nancy Shukri led the group which comprised members of Malaysia-based airlines, travel agents, hoteliers, and product owners.
Nancy said: “We are delighted to have Thai travellers experience our newly developed and latest attractions, including our outdoor theme park in the highlands – the newly-opened Genting SkyWorld – and the magnificent Merdeka 118 Tower in Kuala Lumpur, currently standing as the world’s second-tallest building.”
Thailand remains one of Malaysia’s essential short-haul markets, and is one of the top four origin markets for the destination since its reopening.
In 2019, Malaysia welcomed 1,884,306 arrivals from Thailand, with almost 70 per cent of Thai tourists being repeat travellers.