La Vie Hotels & Resorts has secured the exclusive rights to bring YOO Hotels to the Pacific and will open Australia’s first By YOO hotel in Melbourne in early 2025 – a joint venture between Owners DCF Property Group and M Property.
Nu By YOO will be located in the heart of South Melbourne, situated next to ANZAC Station and close to the Royal Botanic Gardens. The hotel will boast 88 guestrooms, ground floor restaurant, intimate bar, spacious gymnasium and pool. The restaurant will partner with a local well-known chef to weave food and beverage experiences into the guest journey.
The hotel will be part of a mixed-use development, with 43 one- to four-bedroom residential apartments – occupiers of the apartments will also benefit from Nu By YOO’s concierge services and hotel facilities.
Craig Bond, managing director of La Vie Hotels & Resorts, said: “We are so excited to be introducing a brand that is truly born from design and authentically fits the mould of a lifestyle-led design hotel to the Australian market. If the pandemic has shown us anything, it is that people are wanting to feel connected and when travelling, be transported to a place that inspires and excites while factoring in the local idiosyncrasies of the community. Nu By YOO is going to do just that.”
He added: “We feel the Australian market is ready for a new hotel brand and one that takes design and lifestyle to a new level. Bringing YOO Hotels to Australia is a game changer, and while we plan on opening our first By YOO Hotel in Melbourne, we have plans to take the brand to other major capital cities and premier resort locations around the Pacific. We are seeing strong demand from owners for the YOO brand and we are excited to make further announcements in the coming months.”
Founded in 1999 by international property entrepreneur John Hitchcox and the renowned designer, Philippe Starck, YOO has evolved into a recognised residential lifestyle brand.
YOO group chairman, John Hitchcox, shared: “We are delighted to bring YOO Hotels to Australia and to have La Vie Hotels & Resorts as our exclusive management partner. We know how much Australians appreciate good design and we could not think of a more compelling city to launch YOO Hotels into the Australian market than Melbourne.”