Tourism professionals will descend next week onto Dubai for Arabian Travel Market 2022, with more than 20,000 visitors and over 1,500 exhibiting companies expected during the four-day showcase.
Kicking off on May 9, the event will see 112 countries featured on the show floor, from Japan to Italy.
Industry professionals will have the opportunity to meet and discuss the latest trends from a cross-section of travel, including technology, transport, sustainability, events and business.
Danielle Curtis, exhibition director ME – Arabian Travel Market, said: “Arabian Travel Market 2022 will reiterate the importance of the travel industry as we continue to address the challenges of Covid-19 while also outlining how we drive the industry forward.
“The tourism industry has rebounded incredibly well. As a result, we have seen a clear uptick in participation, with floor space increasing by over 85 per cent compared to the previous year, and Middle East exhibitor space eclipsing 2019 levels.”
In line with this year’s theme of The future of international travel and tourism, ATM 2022 will unveil new technology that will eliminate the need for business cards and allow exhibitors and visitors to share details, brochures and marketing material via innovative scanners and badges.
Further underscoring the technology focus is the revamped and rebranded ATM Travel Tech event, previously called Travel Forward. Informative sessions include a presentation by NEOM on the company’s strategy for creating memorable experiences, and Emaar Entertainment’s forecast on the future of visitor attractions, traveller trends, distribution, attraction tech and guest experience.
The inaugural ATM Draper-Aladdin Start-up Competition, which was launched earlier this year, will see 15 travel, tourism and hospitality start-ups pitch for US$500,000 of funding and potentially a further US$500,000 of investment as part of the hit TV show, Meet the Drapers.
Making their debut at the live show, ARIVALDubai@ATM forum and the Global Business Travel Association will focus on current and future trends for tour operators and attractions.
ATM will also include in-depth buyer forums dedicated to India and Saudi Arabia, live interviews with aviation and hospitality experts, and will feature the return of ILTM Arabia with its focus on the lucrative luxury travel market.
Capitalising on the growth of regional tourism investment, the ITIC-ATM Middle East Summit – hosted jointly by ATM and the International Tourism Investment Conference – will spotlight access to project finance in the post-Covid era and include a high-profile ministerial session.
This year’s in-person event will be followed by the third instalment of ATM Virtual, which will take place on May 17 and 18.