UNWTO kicks off second Awake Tourism Challenge

UNWTO has flagged off the second edition of its Awake Tourism Challenge, calling on innovators who can help with tourism recovery and contribute to the achievement of the Sustainable Development Goals (SDGs).

The 2022 challenge will focus on six areas: community involvement, green and blue economies, ecological and sustainable capital creation, tourism technology, tourism education, and women empowerment.

UNWTO kicks off second Awake Tourism Challenge

UNWTO secretary-general Zurab Pololikashviki said: “UNWTO is calling on start-ups everywhere to put forward their ideas for meeting the biggest challenges our sector is facing and for making tourism a champion of the Sustainable Development Goals.”

From now till June 31, 2022, start-ups are encouraged to apply to one of six challenges and showcase their SDGs – the criteria includes scalability, being sustainability-driven, innovative and provide value-added solutions, among other considerations.

The 12 most disruptive start-ups (two for each of the challenges) will be given support to scale-up. UNWTO will present the best ideas to its Member States, Affiliate Members and investors, providing them with a unique networking opportunity.

Participants will also have the opportunity to pitch at a special UNWTO Demo Day and access technological support and the UNWTO Innovation network, as well as a curated mentorship programme.

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