Urbanview is the latest label to join RedDoorz’s multi-brand portfolio, with the new collection of accommodation being aimed at urban and business travellers who desire affordable, aesthetic and comfortable options.
Urbanview properties are strategically located in close proximities to key business districts, transport nodes, urban areas, and key tourist attractions. The firm currently has 50 Urbanview properties in Indonesia and the rooms are priced at an average rate of US$15 to US$20 per night.
Urbanview will provide travellers with amenities such as Wi-Fi, cable TV, and an atmosphere inspired by a natural oasis at an affordable price, while also adhering to RedDoorz’s proprietary HygienePass-certified cleanliness measures for travellers’ peace of mind.
Amit Saberwal, founder and CEO of RedDoorz, said: “We are pleased to announce the launch of Urbanview in our bid to provide greater quality and value for a larger spectrum of travellers within this region. Urbanview will allow our multi-brand strategy to tap onto a larger segment of travellers, driving us further towards our goal of being a key leader in the hospitality and tourism sector.
“As per Statista, in 2020, domestic tourism spending in South-east Asia totalled over US$106 billion. This was an increase from 2011, in which domestic tourism spending almost reached US$74 billion. We believe we have only scratched the surface in this region.”