Agoda, Singapore Tourism Board to grow SE-Asia arrivals

Singapore-headquartered Agoda has signed a partnership agreement with the Singapore Tourism Board (STB) for an integrated marketing campaign that targets South-east Asia travellers.

Utilising Agoda’s technology and travel expertise, data insights and integrated marketing capabilities to showcase Singapore as a destination, the partnership will help to drive more affinity for travel experiences to Singapore and stimulate the tourism economy.

(From left) Agoda’s Crystal Koh, Enric Casals and Ollala Rey; STB’s John Gregory Conceicao and Nicholas Lim

John Gregory Conceicao, STB’s executive director, said: “As borders gradually re-open, it is important for the industry to collaborate and drive our travel sector forward. Through this partnership, we can reach a wider audience and invite them to rediscover Singapore and our vibrant neighbourhoods, variety of delicious food and unique attractions.”

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