Singapore-headquartered Agoda has signed a partnership agreement with the Singapore Tourism Board (STB) for an integrated marketing campaign that targets South-east Asia travellers.
Utilising Agoda’s technology and travel expertise, data insights and integrated marketing capabilities to showcase Singapore as a destination, the partnership will help to drive more affinity for travel experiences to Singapore and stimulate the tourism economy.
John Gregory Conceicao, STB’s executive director, said: “As borders gradually re-open, it is important for the industry to collaborate and drive our travel sector forward. Through this partnership, we can reach a wider audience and invite them to rediscover Singapore and our vibrant neighbourhoods, variety of delicious food and unique attractions.”
