Top News DidaTravel enters distribution deal with Tokyu Hotels By TTG Asia / Posted on 27 January, 2022 16:23 Global hotel wholesaler DidaTravel has signed a partnership agreement with Tokyu Hotels, one of the largest hotel chains in Japan. With this agreement, DidaTravel’s B2B buyers gain access to real-time inventory with special rates and exclusive offers across Tokyu Hotels’ three brands and 46 properties in Japan. DidaTravel’s B2B buyers gain access to real-time inventory of Tokyu Hotels’ 46 properties, including Tokyo Bay Tokyu Hotel (above) At the same time, this deal will give Tokyu Hotels access to DidaTravel’s 23,000 B2B buyers across more than 50 source markets worldwide. Such B2B buyers typically offer hotels incremental bookings from longhaul guests who often stay for longer, book further in advance, cancel less and spend more at the property. Rikin Wu, DidaTravel founder & CEO, said: “Japan is a popular destination with our buyers and as such is a strategic market for DidaTravel. We are confident that DidaTravel’s technology, experience and extensive global B2B network will help Tokyu Hotels attract incremental high-value, international travellers once safe travel resumes.” Hiroyuki Mizuno, senior vice president of sales & marketing at Tokyu Hotels, believed the partnership is “an innovative way to stimulate high-value reservations once the travel boom comes”.