Country Inn refreshes brand identity, plots expansion

Country Inn Hotels & Resorts plans to expand its footprint in more than 12 other locations this year, with the aim of increasing its property count from the current five resorts to 20 by 2023.

Planned locations for expansion include Goa, Dehradun, Mussoorie, Varanasi and Vrindavan.

Country Inn Tarika Riverside Resort, Jim Corbett (above) is the latest addition to the brand’s portfolio

As well, the company recently launched a brand new logo and identity. The new logo representation with a lotus symbolises warmth and hospitality which is the core ideology of the brand. The new logo and identity also resonates with the brand’s vision of having hotels in serene destinations.

Akhil Arora, COO, Espire Hospitality, said: “It’s a crucial time for the tourism industry and with the unwavering increase in domestic travel in the last few years, we see an enormous potential for our Country Inn Hotels & Resorts brand. We plan to grow our portfolio exponentially, making it a leading mid-market resort brand known for its quality of service.”

Sponsored Post