Indonesia’s massive population, a successful national vaccination drive and easing of Covid-19 restrictions have allowed hotel room demand to spike in the country, bringing RedDoorz’s bookings closer to pre-pandemic levels.
Sharing the company’s business update at a media briefing in Jakarta, Adil Mubarak, vice president of operations, said average room occupancy had risen 20 per cent last year to 57 per cent this year.
He expects the number to rise to 70 per cent next year.
“I feel that Indonesia will be more open in 2022, with the G20 Summit taking place then. I am optimistic about the opportunities in 2022 and it will be a good year for us,” he remarked, adding that RedDoorz will be expanding its brand portfolio and pushing for greater technology innovation to meet higher targets.
The company aims to transact 1.6 million rooms per month, leveraging on its new brands SANS Hotel and Sunerra Hotel.
There are now 23 SANS Hotel properties, up from just three in January 2021, with plans to operate 100 by the end of 2022.
Sunerra Hotel, which was launched in June 2021, will welcome its second property in December, in Indonesia’s Batam.
Adil shed light on a new Urbanview brand, scheduled for launch in January 2022.
Besides leveraging its expanding brand presence, RedDoorz will also boost business through improved traveller confidence by way of its RedDoorz HyginePass certification programme as well as staff training.
