Accor Australia partners Year13 to attract new blood

Accor has partnered with Year13, Australia’s largest digital platform for high school leavers, to inspire young residents to explore career opportunities within the hospitality industry.

Activated through a variety of social media, video and editorial content pieces on Year13 channels, the strategic partnership seeks to inspire and support Gen Z to consider meaningful and rewarding careers that fit within their passions.

Accor’s partnership with Year13 is expected to boost the hospitality company’s talent pipeline

Accor Pacific senior vice president talent & culture, Sarah Derry, said: “Through our partnership with Year13, we are hoping to lure great young talent to our workforce that will enrich the tourism industry’s future forever. It allows us to harness Year13’s purposeful, influential and trusted connection with young Australians to highlight the many opportunities for collaboration, creativity, and fast-tracked career pathways at Accor. We pride ourselves on our multi-generational workforce and we see Gen Z as a highly impactful generation with an extremely important voice.”

Year13 co-founder, Will Stubley, said: “We are so excited to partner with Accor to inspire Gen Z to enter an industry that is thriving back to life as Australia re-opens.”

To attract young Australians and nurture them into the leaders of tomorrow, Accor has redesigned its talent attraction strategy, launching Work Your Way at Accor earlier this month.

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